Data-Driven Design
Where creative strategy meets measurable performance.
My approach to digital marketing combines creative storytelling with performance insights. By analyzing metrics like CTR, ROAS, engagement and conversion, I use campaign results to understand what resonates with audiences and translate those insights into stronger creative decisions.
Campaign A
Motion Graphics
Increased impressions and reach by 10%
Inclusion of customer sentiment and product features/details
Campaign C
Brand Partnerships
Working with an iconic brand or image, it was important to tell a story to accompany this collaboration. Garnered over 1 million impressions and over 10,000 link clicks
Campaign B
Lifestyle/Editorial
Increased CTR, Conversion rate increase by 24% Year-Over-Year. Creation of this ad was designed to let the photography speak for itself and tell the story of this new collection launch.
Campaign D
Promo/Motion
Working with an iconic brand or image, it was important to tell a story to accompany this collaboration. Garnered over 1 million impressions and over 10,000 link clicks
